The North American Council of Advocates for Creatures Land Air Water (CLAW)

(doing business as The Council Animal Advocacy (CLAW) – Creatures Land Air Water)

REVISED May 1, 2002


(doing business as The Wholesome & Humane Program)


This program is adapted from the Wholesome & Humane Program

Designed expressly for operation at the



Supersedes June 1997  Copyrighted c



Not reading this documented “program plan” could be hazardous to you & your families health. As a result of indifference and failure to be responsive to Human needs has already placed Humans in harms way and indeed jeopardized the safety and humane treatment of Animals raised for Food!  For example, continued unnecessary and excessive use of anti-biotics has seen an emergence of anti-biotic resistant “super bugs”; inadequate “testing/inspection” of food products has seen increased outbreaks of ecoli and other strains; reliance on “voluntary” Codes of Practice (which many, if not most, Food Producers do not know of or fail to observe) finds atrocities inflicted upon Animals raised for Food via “Factory Farming” and similarly by excluding “normally accepted Farm Management practices” from coverage under Legislation has exacerbated this dilemma; failure to identify foreign genes introduced into genetically altered foods, at source and to label for Consumer protections and choice to purchase or not, leaves Consumers potentially exposed to harmful effects, that may emerge at a later date and patenting such foods leaves Consumers at the mercy of higher prices by conglomerates preoccupied with ‘profits at any cost’.  As a successful businessperson over the years we hasten to add, “PROFIT IS NOT A DIRTY WORD”, rather it is only how “some seek to achieve the profit” that is.  It follows, failure by Governments and Business, in this example some Food Industry Executives, to do business in a more socially acceptable manner, observing compassion and principles & practices we advocate as “minimal standards” raises ethical and questions about how profits are derived, thus rhetoric from either Governments or Business that justify proven inadequate methods, such as “Factory Farming” fall upon informed and responsible Consumer deaf ears, at the peril of those making such hollow claims.

Where “profit” is the motivator and when the health of Consumers or Animals and when “humane treatment of Animals raised for Food” are the other equations, in the absence of “regulations” to ensure standards are met, we witness what exists today.  The ideology driven greed that sometimes permeates “private industry”, as, permitted to be “self-regulators” is pure folly and unrealistic, that is proven, in practice, to not be effective or workable, as, the “profit at any cost” motive and mentality far surpasses the needs for caution, to engage humane practices, hence Factory Farming.  In spite of claims by Industry “that it is in their interests to treat Animals humanely”, in reality they do not!  We find the same mentality demonstrated by large Drug Manufacturers wherein costs remain too high for too long, denying generic products from being produced, preventing those in need to secure products at reasonable cost.  The scenarios alluded to are a manifestation of a morally bankrupt Government whom should be “a government of the people for the people” is in fact an “ideology inspired government of the people for big business” and this is wrong and repugnant to North Americans.

This program aptly titled the Wholesome & Humane Program is placed before you as a blueprint that will assure you are offered “safe” foods and that Animals raised for Food, that give up their lives so you can have your steak, bacon & eggs and other favorite foods, are treated in a more humane manner, by properly trained personnel with some sense of sensitivity and to afford some measure of respect and dignity to these poor Animals raised for Food, rather than current practices.  This program is developed with you and your family in mind but how concerned and dedicated are you to do something constructive and pro-active to bring this Wholesome & Humane Program into being?    It is largely through indifference, apathy of Consumers combined with ignorance, which noon reading this website can now claim, that things have deteriorated to such an unhealthy and unacceptable state, that Government has been derelict in providing protections and a major culprit in this process has been a largely, with notable exceptions, remiss MEDIA whom has failed miserably to display any leadership and creation of awareness of the many atrocities that exist and their cause.  We again refer viewers to look at our GALLERY OF HORRORS section at to understand what is going on and certainly it is our sense after witnessing these horrific acts, in your name, so as to provide “less expensive foods” (which is folly, when one looks at dramatically fluctuating food prices, upon a Retailers whim per se) that you will feel conscience bound to demand producers comply with our proposed “standards” and that Retailers of Food take responsibility to offer more Wholesome & Humane Foods, wouldn’t you now agree?????

We applaud the efforts by colleagues and indeed certain major Fast Food Restaurants for taking some first minor steps to try and improve conditions at Farms.  Unfortunately, we still witness a failure to adopt mandatory compliance by certain Restaurant “Associations”, such as the National Council of Chain Restaurants (NCCR) and we find the United States Food Industry Association the Food Marketing Institute working in conjunction, in part, with the NCCR but we assert, the minimally acceptable standards acceptable to North American Consumers are as described in our comprehensive “program”, which we plead with all stakeholders to consider embracing as a consistent and reasonable basis or foundation to commence further improvements upon.


The Wholesome & Humane Program  is loosely adapted, in part, from the Freedom Food Program Ltd., Gt. Britain.  At some future date, should a Canada Freedom Food Program be developed and implemented within Canada and subject to conditions that may prevail, at that time, we may be receptive to collaborating with such entity.

The Wholesome & Humane Program  involves a Consumer “inspired and driven” program to meet Consumer needs, wants and demands for safe “Wholesome” foods derived from more “Humanely”” raised and cared for animals, from production, transport to abattoir, with the objective to see a completely operational program in place by the year 2003 but let us hasten to add, implementation at any given supermarket (s), retail food, drug store, pet food store or Restaurant may take place, at any date, in any North American or Canadian location, whether across Canada, by Province or by a defined Region within a Province (s) and by one or more retail company.

The Freedom Food Program, Gt. Britain, involves a program operated by Freedom Food Ltd., who assesses Farms wishing to participate, for any given product, inspections, monitoring, awarding Freedom Food Seal, involving the R.S.P.C.A. whom is involved with some monitoring, whereas a Supermarket may participate in the program and carry either ‘conventional’ foods and/or Freedom Food Products within the same supermarket.

The Wholesome & Humane Program encompasses only the latter, in that Supermarkets or Retail Food & Drug Companies, etc., may be accredited, participate in the program initially and it is through the Consumer and Supermarket or Retail Food or Drug Store, that monitoring will commence, insofar as it is the Consumer through the auspices of the Wholesome & Humane Program and in concert with the Supermarket or Retail Food or Drug Store, etc., that “demands” for adherence to providing ‘wholesome’ foods and ‘humanely’ treated farm animals raised for Food will be made upon Farmers, Livestock Transport Companies, Feed Lots, Abattoirs, Supermarket or Retail Industry.

The Wholesome and Humane Program and to some extent the Freedom Food Program embrace conceptually and to some further extent operationally, the concept and goals of The Natural Step (TNS) an environmental organization, whereby the Wholesome & Humane Program embraces environmental aspects, seeks Consumer and Supermarket, in this instance, involvement by companies.

“In both cases, organizations feel strongly that ‘Companies sign on because they realize they can do well by doing good.  Ours is a movement that sees business as the force that can save the world from ecological ruin and the profit motive as the engine that can help build a sustainable society.  Together we look to business ingenuity and adaptability as a solution.  Where TNS tries to help companies discover that it actually pays to be non-polluting, the Wholesome & Humane Program  tries to impress upon business dealing with Farmers and other suppliers who engage in humane treatment of animals, raise animals free of drugs and in situations close to their natural habitat is preferred by Consumers and will pay dividends.  We embrace the notion, ‘Thoughtful people in industry know they can’t keep polluting the earth they depend upon, so it is with the Animals raised as our food, we cannot mistreat, pump full of anti-biotics, kill in insensitive ways and practice the folly demonstrated by ‘Intensive Farming’ under the guise of being Consumer inspired and the way in which to meet demands for ‘less expensive food”.


In Canada, due largely to our geographic size and the fact no one universal Humane Society exists per se, we may be faced with delays while the Freedom Food Program concept is digested, someone agrees whom will be the administrator, who will inspect and assess Farmers and some of the program mechanics of implementation will function.  Therefore, The Wholesome & Humane Program  felt rather than become bogged down with bureaucracy, we could get efforts underway dealing with the Consumer and Supermarket, Retail Food. Drug Store, Pet Store Industry & Restaurants.  Hence we have approached the Overwaitea/Save-On Food Group a privately owned and two Province operated progressive supermarket chain; Safeway Inc (US) &Canada Safeway; Canadian Council of Grocery Distributors, a Canadian Food Industry Association; The George Weston Food Group (ie; Loblaws, Westfair Foods); IGA; OSHAWA GROUP, Thrifty Foods, Vancouver Island; Great Atlantic & Pacific Tea Company; and others, several U.S. Companies, such as KROEGER; FRED MEYERS and some others, including the FOOD MARKETING INSTITUTE, a U.S. Food Association; drug Chains such as LONDON DRUGS LTD., SHOPPERS DRUG MART and the Drug Chain Association; A & W Food Services, PIJAC, a Pet Store association and others; many Food Production Associations, such as Canadian Meat Council, Canadian Trucking Association, Canadian Pork Council, Canadian Poultry & Egg Processors, Canadian Cattlemen’s Association, Farm Meats Canada, Intercontinental Packers and others, plus Federal Government agencies like Canadian Food Inspection Agency, Biotechnology Health Branch, as early as June 1997, so, having five (5) years to think over our proposals is ample time, with the intent, in due course, to further explore interest with these organizations but as well, to expand efforts to include other food and drugstore chains.  It may be felt, at this late date, if any recipient cared about Consumer safety, needs and demands or equally so, the welfare of Animals raised for Food, someone would certainly have displayed courageous compassionate and astute leadership to “create and manage change as to how business is being done”, wouldn’t they?  The forthcoming response to this Consumer need and as stated in the Wholesome & Humane Program (posted on this and in response to Consumer Questionnaire No. 1 (refer to sample in this document) returned or not, to Consumers, will speak volumes about whether the Food Industry pe se cares or not and if they will be responsive to Consumer needs or not.

We hasten to add, several other components are being undertaken coincidental to efforts to get the Wholesome & Humane Program introduced at Supermarkets & other outlets, namely a lobby to levels of government to see Federal/Provincial Government Inspections expanded to all communities; acceptable “Voluntary Codes of practice” administered by CARC adopted as regulations within Provincial Prevention of Cruelty to Animal/Animal Care Acts or other such names given to Provincial legislation and to ensure “normal farm management practices” be included within such terms of reference, thus giving due protection to farm animals and not witness, as at present, exclusion from some Acts; to see inhumane practices abolished, which otherwise flourish presently under such exclusions and normally referred to as “Factory Farming Methods” or “Intensive Farming” (ie; debeaking Chickens, cutting off Pig tails, Battery-Hen Cages, Pig-Farrowing, VeaL Crates (REFER TO GALLERY OF HORRORS FOR PICTURES OF FACTORY FARMING METHODS), PMU Farms (extraction of estrogen-rich urine for Premarin production and the subsequent killing of some 50,000 foals annually), which were introduced as production line concepts to meet needs of “less expensive food” which in reality is folly to even suggest such a notion; lobby to amend the Criminal Code to recognize Animals raised for Food & Companion animals as ‘sentient-beings’, no longer ‘property’, to increase penalties.  Efforts may be expanded, as applicable, in future, to Pet Supply Stores and Fast Food outlets.  Currently, Drug Store/Pharmacies efforts will be restricted to Pet Foods, Food, Cosmetics/Health & Beauty Aids (ie; no product that has used animal ingredients and/or animals in experiments) or the sale of Premarin.

Further, we are asking for Biotechnology to be a “layman monitored” process, that all genetically altered foods be identified, that the Consumer may make an informed and wise choice whether they desire to buy such products or not.  “Simply, if the idea is safe, wholesome and in the Consumers best interests, Government and in turn Food & Drug Stores will desire to have all such product clearly identified as a major consumer awareness and  advantageous profit generator”.  Further, we expect all Irradiated Foods to be similarly governed and labeled.  Legislation needs to be advanced to prevent cloning and similarly to govern, control and monitor all foods that may in any manner be altered genetically, that Consumers will be aware; that Supermarkets may be aware and thus in a position to label all such foods, that none may “drop through the cracks” and end up unwittingly on some Consumers plate; that no Food seeds are patented restricting ownership to a small few rich .

We will put forth the Wholesome & Humane Program but will not spend a lot of time and effort trying to convince, in this case, the food & drug store industry of the program virtues.  No, we expect, as astute business people, they will either be intuitive and wise enough to grasp the concept and the long term gains by being responsive to Consumer demands, which will be increasing in years to come, and thus be willing to participate with us or they will not, instead preferring to take traditional steps to preserve the status-quo but this is their decision and taken at their peril; those recognizing the value of the Wholesome & Humane Program and whom decide to participate will “tip the playing field in their favor”.

Program development is not ingrained in concrete, rather, we are flexible as to how a supermarket, drug store or others may desire to reach its profit goals, they may seek to tailor their efforts and subsequent program to their perceived consumer and economic needs but let us hasten to add, the “parameters and concept of the program must be adhered to and any variance or additional company goals must embrace and reflect the Wholesome & Humane Program ethics, objectives and goals” but simply, can take on a “personal individual supermarket or drug store character or flavor”.

We, like the TNS or Freedom Food Program, strongly believe the things we advocate reflect Consumer demands, now and in the future but not all may agree and this is at their peril.  Further, we believe meeting our stated goals reflects a marketing strategy, in part, that may see supermarkets offering traditional foods but also interspersing “Wholesome and Humane Program  recommended foods and sources of product” but let us hasten to add, “It will mean making a conscious decision to do so regardless of bottom line initially, as taking the so-called moral high ground takes ‘political will’ strength of conviction and the moral fortitude to do what is right, to be pro-active even when doing so may not seem that ‘popular’ among ones peers but to be a leader takes such conviction, compassion and wisdom.  Indeed, the days of some Food and Drug Store Executives claiming, ‘we only sell the product, it is not our area of responsibility to be morally responsible for how it arrives at our door or from where’ is on the wain but some Executives do not see the writing on the wall yet”.

We should also hasten to add, for a Retail Food or Drug Store Industry, let alone any of their suppliers, such as most Farmers, Livestock Transport Companies, Feed Lots or Abattoirs to even be thinking about working in concert with an Animal  Advocate must seem foreign indeed, with a similar feeling shared among the Animal Advocate community.  Indeed, initially we expect some unprofessional and unresponsive behavior from executives contacted at, for example, an Abattoir, by not even responding to correspondence but this ilk will be treated in reasonable fashion by us and in time, with the cooperation of supermarkets and others, we hope “a light may emerge at the end of the tunnel”.  It has been a long frustrating history, particularly dealing with an intransigent government and too often, an advocating of preserving the status-quo pertaining to long standing bureaucracies administering such entities as the Live Stock Act, Codes of practice, Prevention of Cruelty to Animal/Animal Care Acts and so forth, so it is not any wonder that the “Wholesome and Humane Program “ or indeed the goals and program of The Natural Step (TNS) and others of this ilk and similar goals of a vision for ‘environmentally sound’ or  a ‘wholesome and humane approach to providing foods for consumers’, will be perceived as “breathtakingly idealistic and profoundly revolutionary”, at the outset.  Further, we hope to fill this void and earn the trust and respect of supermarket, retail or drug store industry, farm industry, livestock transport companies, feed lots, abattoir executives across North America or Canada, all the while not varying from our dedication to “humane animal treatment, giving meaning, respect and dignity to the animals, as none is different than the other, as to deserving our kindness, whether our loved dog or cat to the very animal that sustain our quest for foods by giving their lives so we may place food upon our plates. Animals are sentient beings, capable of feeling pain and suffering, thus, this must be the foundation upon which we base our caring.  That each industry executive will come to see their paramount role and practices to reflect sensitivity, compassion, proper humane handling of animals in their temporary care and we need retail food and drug store support to make this ambition a reality”.

A cynicism exists toward government in that inadequate actions have been taken to protect Consumers from potentially harmful, longer term effects, of genetically altered foods or irradiated foods; that use of antibiotics and other drugs in our food animals can lead to antibiotic-resistant strains of bacterium, such as Type 104; that receiving assurance feeding ruminants to ruminants or that illness from one species of animal to another, was not possible, only to witness the “Mad Cow Disease”; that the perceived “inhumane” treatment of farm animals emerged, it is wrongfully alleged, due to Consumers “wanting less expensive food” and the descriptions of credibility destroying statements and actions goes on and on.  Possibly, “guilt by association” has brought some questions to bear about our Retail Food and Drug Stores, in that Consumers wonder why they are not properly and adequately informed about the food we eat?  Consumers ask, “is imported produce sprayed with harmful pesticides, is rbST used in milk production, has a product been genetically altered, at an exporting country, that is banned in Canada?  Are our Retail Food & Drug Stores aware of “Factory Farming” methods and if so, why do they continue to purchase product from such Suppliers?  We will not belabor you with all the concerns and/or perceptions, suffice to say, “Consumers are looking for some leadership from our Retail Food & Drug Stores, an acceptance that some anomalies exist, thus, the demand that moral convictions replace complacency and ignorance, some assurances that as our last line of defense, our Retail Food & Drugs Stores are asking questions and imposing demands upon suppliers that will result in our having confidence the product we buy is safe to eat, wholesome and properly inspected.  Unfortunately, little or no credibility exists with government agencies responsible for such inspections/testing and assessment of longer term affects of todays decisions, such as genetically altered products, so, it seemed opportune to us, to afford Companies an opportunity to enhance their image and contribute to the protection of their Consumer and equally important, to the improved welfare of farm animals raised for food.

The policies, practices, methods, standards and so forth put forth by the Wholesome & Humane Program as minimally accepted levels or standards, laws and so forth acceptable by Society.  We accept where an entity exists that is superior in nature that such entity shall supersede ours and indeed, we would see each compliment and/or augment the other. For graphic pictures which we hasten to caution, sensitive viewers may be upset by viewing, we refer you to our GALLERY OF HORRORS for examples of inhumane trapping, vivisection & experimentation upon little Animals, Factory Farming practices, that purveyors of our foods have condoned and thus perpetuated, keeping the Consumer unaware, by deceit or ignorance, whom have too often placed earning profits ‘at any cost’ forsaking the trust Consumers placed in our purveyors of foods, that upon viewing these horrific pictures will cause some to be saddened or angered.

The North American Council of Advocates for Creatures Land Air Water Advocacy (CLAW)

D/b The Council Animal Advocacy (CLAW)

The Council Animal Advocacy (CLAW) is a private wholly owned and operated subsidiary of The Council “For a Better North America” which, since its inception 1987, The Council Advocacy had a mandate to provide levels of government, business and trade unions with information pertaining to the economy, law reforms, labour relations, employment standards, ethics, business practices/customer service and so forth.  The Council Animal Advocacy (CLAW) originated initially from the kind efforts of my wife Claudia who started taking care of stray/abandoned Cats, which peaked my desire to reflect a compassion and desire to let the world know “businesspeople” were not totally preoccupied with bottomline profits, we cared too and were prepared to “put our money where our mouth was”, hence the birth of The Council Animal Advocacy (CLAW) and subsequently formation of the private owned and operated North American Wholesome & Humane Program.  Reality was not as originally perceived and it has been a steady series of ‘battles’ overcoming ignorance, apathy and intransigence but the war is far from won.  The Council Animal Advocacy (CLAW) is a privately owned, operated, non-profit, apolitical and impartial organization, initially run by volunteers; we are pro-active, progressive, energetic, well-organized, flexible and reasonable in our demands; easy to talk to but we have high integrity, ethics and morals.  We may understand and empathize with some of the so-called ‘extremists’ among us but will not tolerate or be party to any violent acts or any actions that may seem retrograde or in any manner stall or set back the movement we heartily embrace concerning humane treatment of animals.  We are totally independent and thus our credability is based solely upon our actions, we are not associated with nor belong to any other organization, except we may work at an arms-length with many sharing common objectives and goals, as well, we do not believe in “reinventing the wheel” hence our limited reliance on other recognized organizations, such as Freedom Food program or the respected Canadians for the Ethical Treatment of Farm Animals (CETFA) or colleagues in the United States People for the Ethical Treatment of Animals (PETA) and others whom have graciously provided brochures and materials describing an issue and/or attended various venues with us, as a “Resource Expert”.


We are embracing the Freedom Food Program concept, loosely and in part, but for ease of identification and any legal ramifications, at this early stage, we have termed our part of the program “Wholesome and Humane Program “.

Our esteemed colleague, Mike Sharpe, General Manager, Freedom Food Program Ltd., has graciously forwarded and we trust will continue to do so, upon our request, copies of the Freedom Food Program brochures, literature and ‘updates’ to identified recipients.  In this way, the complete Freedom Food concept may be enjoyed and better understood and to see where our part, The Wholesome & Humane Program may fit within such a scheme.  If you desire to contact Mike Sharpe, you can write Mr. M. Sharpe, General Manager, Freedom Food Ltd., The Manor House Causeway, Horsham, West Sussex, RH12 1HG or telephone 01403 264181 or Fax 01403 211514 and we are sure you will be treated in the same courteous fashion we have enjoyed.

Both stated programs embrace the five freedoms as the foundation of operations, namely:

  • Freedom from hunger and thirst
  • Freedom from discomfort
  • Freedom from pain, injury or disease
  • Freedom to express normal behavior
  • Freedom from fear and distress

These freedoms will be better provided for if those who have care of livestock practice:

  • Caring and responsible planning and management
  • Skilled, knowledgeable and conscientious stock person-ship
  • Appropriate environmental design
  • Considerate handling and transport
  • Effective, proficient & caring slaughter processes


We will embrace those parameters, objectives and goals established within certain existing legislation, such as the Livestock Act, Humane killing act, Health of Animals Act, Prevention of Cruelty to Animals/Animal Care Act, Agriculture Canada (CARC administered) “voluntary codes of practice” (ie; Transport of Livestock, Beef Cattle, Dairy Cattle, Veal Calve excluding Veal Crates, Poultry from hatchery to processing plant, excluding Battery-Hen Cages, Pigs, excluding Pig-Farrowing, Sheep, Mink, Ranched Fox), Freedom Food Welfare Standards (ie; Beef Cattle, Laying Hens, Chickens, Sheep) and others constituted or amended from time to time, providing such legalese and text otherwise reflects those objectives and goals of The Wholesome & Humane Program or colleagues at The Council Animal Advocacy (CLAW) and other respected Animal Rights Advocates/Welfare/Educational organizations, otherwise a vigorous lobby will be entertained to seek amended legislation or approaches compatible with our stated objectives and goals.



The North American Wholesome & Humane Program:

1. is prepared to work in concert with the Supermarket, Retail Food & Drug Store Industry AND OTHER STAKEHOLDERS, toward establishing a program that will seek to enhance and stabilize the attainment of bottom line profits within a framework meeting the objectives and goals described in this document and as amended from time to time.

a). to be loyal and supportive toward participants, act as adviser, monitor program development and administration aspects to ensure adherence.

2. expects designated Supermarket, Retail Food & Drug Store AND OTHER STAKEHOLDERS representatives to be responsive, pro-active and authorized to accept, negotiate and otherwise be prepared to keep the process moving forward, free of bureaucracy or unreasonable delay.  To be committed to the process and establishment of more humane methods and practices within the Food Industry.

3. to adopt a policy to sell only Federally/Provincially Inspected Meat and

a). post signage in each store indicating “We only sell inspected meat”

b). to adopt a policy that all Irradiated Foods and all Genetically Altered Foods (Biotechnology) will be identified, thus offering the Consumer an informed choice whether they wish to purchase or not. if such company has a policy to sell such altered foods.

c). to refrain from the use of Wild or Exotic Animals in sales promotion and/or advertising that may reflect the “wrong message”.

I).  to work with The Council Animal Advocacy (CLAW) to identify “objectionable” material and toward establishment of policies governing such animal use in advertising or promotions

d). to provide a wider range and selection of Organic & Vegetarian Products within participating supermarkets

I). to consider participation in the Wholesome & Humane Program , “Vegetarian Seal of Approval Program” whom may monitor and/or award appropriate “seal of compliance”

e). to provide a wider selection of foods produced in compliance with Wholesome & Humane Program objectives and goals, such as humane produced versus traditional means, with a view to, as practical and economically feasible to do so, reduce traditional sources.

I). to work in concert with The Wholesome & Humane Program  toward resourcing and identifying sources of product, farmers and suppliers, that practice humane methods and gradually encourage purchase of products from such sources (ie; free-range hens eggs vs battery-hen cages; no veal crate raised animal products; no sale of Premarin in Pharmacies, rather adopt a policy to sell only synthetic or plant based made products; and other examples as discussed from time to time).

f). to agree to expect more humane, sensitive, compassionate and progressive means of handling animals, at the farm, feed lot, in transport, abattoirs, etc.

I). In concert with The Wholesome & Humane Program adopt acceptable policies and standards, as may be derived from current sources, as aforementioned, but with the provisal such accepted standards will reflect and be approved by The Wholesome & Humane Program and sanctioned by The Council Animal Advocacy (CLAW), from time to time, as applicable:

a). separate standards to augment established and acceptable law, codes, etc., dealing with:

I). Farmers

II). Feed Lots

III). Livestock Transport Companies

IV). Abattoirs

V). Processing Plants

II). that upon doing so, such demands will be communicated to all suppliers serving the supermarket industry and/or those supermarket, food & drug stores participating within the Wholesome & Humane Program  suppliers at least, to ensure continued use of such sources is dependent upon their consistent and continued adherence to such standards, as in Great Britian Farmers and such must comply, be inspected and maintain their “seal” in order to have such products sold in participating supermarkets.  While we do not have the facilities to do regular inspections for inclusion or expulsion of such suppliers, we recommend an “understanding of agreement be implied and agreed to by all suppliers with the provision either/or a representative of The Wholesome & Humane Program and/or Supermarket or Retail Food & Drug Store Industry and other stakeholder companies, as applicable, may have access to such suppliers facility, unannounced, to do random inspections, the results of which may indicate continued dealings or the supplier being expelled from the program”.

III). to consider expanding Organic grown products

IV). to adopt a policy that will state “no product or product ingredients” that have involved “animal testing, experimentation, vivisection” will be sold in supermarkets, retail food & drug stores, restaurants/fast food restaurants or other retail stakeholders.

V). to support initiatives by The Council Animal Advocacy (CLAW) to have the Federal Government ban the feeding of ruminants/offal to ruminants and to cease any import of animals known to be involved in this practice.

a). to not participate in any “experimental projects” whereby animal product or animal parts is used, such as the “Chicken Manure Pellet”.

VI). to support efforts by The Council Animal Advocacy (CLAW) to cease the import of any product that does not comply with Canadian Standards insofar as a substance may be banned from use in Canada but used in another Country and thus contained in product imported from such Country (ie; DDT insecticide, feeding ruminants to ruminants, Bovine Growth Hormones, etc.).  In the absence of a total and immediate ban, to have Government enact legislation to have the “Exporting Country” identify/label all such offensive products that in turn Canadian Retail Food & Drug Stores may ensure all product is identified/labeled thus enabling Canadian Consumers the choice to knowingly purchase such product or not.

VII). to support efforts by The Council Animal Advocacy (CLAW) to have “drift nets” abolished;


We realize, some will not recognize the value of such efforts as embraced within either the Freedom Food Program of Gt. Britain, The Natural Step (TNS) National or now TNS Canada or indeed, The Wholesome & Humane Program .  To be intuitive enough to realize the gains and credibility achieved, that they will feel the status-quo is fine and has seemingly held them in stead, lo these many years but this thinking, we respectfully submit, is “folly” and given the scenarios that are unfolding and the Consumer awareness emerging and subsequent demands arising everyday.  We are seeking ways to achieve a sound bottom line, in an ethical and moral way, that does not mean animals need to be abused or suffer in the process.  Factory Farming does not need to be the accepted way and increasingly in Consumer and many Farm Industry people’s minds, it is not acceptable. Government should not exclude ‘accepted farm management practices’ from due coverage under PCAA; CARC should not continue to perpetuate such practices within “voluntary” codes of practice and a “political will” to enact such acceptable Codes of Practices as ‘regulations’ is needed.  Some mistakenly believe that animals are expendable, have no feelings, “after all, they are only Animals”, as some say, that lower cost foods are the order of the day, at any cost and often a “greed inspired” motive lurks under the surface. Apathy needs to change and more humane practices employed that will achieve a reasonable profit for all.  Profit is not an ugly word, just how some try to rationalize and justify how they make their money. In closing, we are requesting the Retail Food and Drug Store Industry to examine their conscience, then decide to act in a more pro-active manner with our group to achieve a more reasonable balance, based upon tenets of the Five Freedoms.

Consumers have an expectation and indeed a right to obtain safe products; to have the assurance the Food they purchase has been treated humanely, with respect and afforded dignity even though being raised for food is not an enviable situation but nonetheless does not warrant mistreatment; that purveyors of food are credible, take pro-active measures to ensure food is safe and animals raised for food are treated humanely, that they not avoid accountability by claiming “they only sell the product; therefore, the Wholesome & Humane program is the vehicle and indeed assurance to Consumers that their expectations and demands are met, at a reasonable cost.  We draw Consumers/viewers to our GALLERY OF HORRORS to witness first hand the atrocities perpetrated upon Animals raised for Food within so-called “Factory Farming” methods, that upon viewing they will come to recognize the fancy wrapped items on the food shelf was once a living being and through these vivid pictures, which we hasten to add may be disturbing to sensitive viewers, but if you can see how these Animals raised for YOUR FOOD are treated you may accept some responsibility and start to demand a change in the way Food Stores do business.

As Consumers become more aware and more demanding, not accepting blindly that Food Companies are providing safe and wholesome foods, then North America will come of age and Animals will be afforded the respect they deserve.  We have developed a simple questionnaire, which will be amended and different questionnaires developed, from time to time.  The answers may shock you and may prompt your action and support of the Wholesome & Humane Program. The first CONSUMER QUESTIONNAIRE No. 1 is enclosed with this “program” and we encourage viewers to provide their favorite Food Store, Drug Store, Pet Store or Restaurant with a questionnaire, monitor responsiveness to return and carefully examine answers.  We welcome hearing from you about results and if you will support our proposed Wholesome & Humane Program?



Content Introduction Conditions & Policies Welfare Standards Pet Food Standards

Implementation Consumer Checklist No. 1